Our team

Metrics for News is a project of the American Press Institute, a trusted, nonprofit center for advancing journalism.

Here are the API team members and others who work on this project.

Tom Rosenstiel

Tom Rosenstiel

API Executive Director

Tom has years of experience in content analysis and journalism, as the founder and former executive director of the Project for Excellence in Journalism and a longtime media critic and author.

Jeff Sonderman

Jeff Sonderman

API Deputy Executive Director

Jeff works with partners on shaping content strategy decisions, digital strategies, and also is the developer and architect of the Metrics for News software.

Liz Worthington

Liz Worthington

API Director of Content Strategy

Liz oversees the operations of the program, working closely with partners on training and consulting for how to use Metrics for News data.

Katie Kutsko

Katie Kutsko

Partner Development Manager

Katie empowers prospective and newly-signed partners to understand how MFN’s suite of products can help them build a loyal and engaged audience over time.

Shirley Qiu

Shirley Qiu

Audience Engagement Strategist

Shirley works with the Metrics for News team to help newsrooms around the country make sense of their analytics and better connect with their targeted audiences.

Kathleen Pointer

Kathleen Pointer

Onboarding Specialist

Kathleen is the technical on-boarder for Metrics for News. Her other work includes producing for an NPR station and projects with the The New York Times' Wirecutter, The Kansas City Star and the Kansas Scholastic Press Association.

Satta Sarmah Hightower

Satta Sarmah Hightower

Analyst

Satta is a research and data analyst for Metrics for News. She's a journalist-turned-content marketer and full-time freelancer. She produces content, develops content strategies and oversees editorial projects for agencies, brands and corporate clients in diverse industries.

James Madson

James Madson

Web Designer

James is an independent interdisciplinary designer based in Flagstaff, AZ, working with non-profits and global brands to create simple interfaces and engaging experiences.

Dikdik Juhana

Dikdik Juhana

Graphic Designer

Dikdik is our award-winning logo designer who created the new Metrics for News logo as part of a contest that yielded over 100 submissions from around the world. He is a designer in Indonesia with 11 years experience in jewelry design, graphic design and illustration.